Madam Butterfly

Resources : Marketing

jacqui — Mon, 03 Sep 2012 09:36:06 +0000

In a forthcoming column in TONIC magazine I have an article about marketing your organisation and refer to several successful tools that the Monarch Butterfly New Zealand Trust has used in the past.

Here are photographs and templates for these resources:

A photograph of the large overwintering cluster of Monarch butterflies – the paper butterflies were coloured in by schoolchildren all over the country and mailed to us.

Here you can see Ruud Kleinpaste admiring them on our stand. Elsewhere on the stand there were live butterflies flying in a greenhouse with plenty of caterpillars too.

Below is the template for the butterflies – it looks much more realistic when it is folded. There was room on the reverse for a message.

Of course you may not be promoting butterflies – but you can still involve your target market in contributing to a display in a similar manner.

The fortune-tellers are available here.

We used to make fortune-tellers at school when I was little. They are also called cootie catchers, chatterboxes, whirlybirds and wigwarms. They’re a simple form of origami; and when you’ve made one you ask a question and the fortune-teller operator ‘answers’ after manipulating the fortune teller’s shape.

Ours were to promote a conference – and had facts of interest for teachers, parents and children – but you could personalise the fortunes and the facts to be relevant to your own cause – and the poem that you say when you manipulate the device.

Assembly, Clendon Park School

jacqui — Mon, 30 Apr 2012 07:06:16 +0000

A few weeks ago I spoke at a school assembly for Duffy Books in Homes – well, 46 of them actually over the course of three weeks. This was as a “role model” to (hopefully) inspire the children to appreciate books.

My presentation is about how books and reading can lead you on great adventures. At the conclusion I get to present books to children who represent their class or who receive them as Caught Being Good awards. I was later sent these photographs.

They were great kids!

Unknown shrub, Ahipara

jacqui — Mon, 12 Sep 2011 06:47:55 +0000

Anyone know the name of this? Pretty flowers – seen on the gumfields south-west of Ahipara. The countryside looks like a desert, very windblown.

Fun in the Far North

jacqui — Fri, 26 Aug 2011 20:04:36 +0000

I’m currently travelling in the Far North of New Zealand and thought you might enjoy these two photos I took yesterday.

One is of my dog (Sheltie, Bonnie) on Ninety Mile Beach – top left-hand corner of NZ – which is actually more like 90 kilometres long, or about 50 miles.

The other was of a woman farmer who was taking bales of hay to feed out to her cattle. I passed her on the road – she could hardly see – so I U-turned and went back and took some photos of her.

I’m having fun (visiting schools for the charity that I work for, Duffy Books in Homes). Some of our little schools are very remote so I get to all the nooks and crannies of NZ.

Butterfly release – Bourne wedding, Rotorua

jacqui — Sun, 24 Jul 2011 03:27:48 +0000

“Thank you for the lovely butterflies you provided us for our wedding.” The weather wasn’t the best but from all reports, on the ‘planning’ and ’success’ scale, this event rivalled Kate and Andrew’s!

Butterfly release – Stonefields School

jacqui — Sun, 24 Jul 2011 03:11:12 +0000

Stonefields School is a new school that wanted to release butterflies at their opening – but the supplier who was to deliver the butterflies had let them down at the last minute.

Their plan was to release four butterflies as part of our opening day celebration. Each one would signify one of their four vision principles, and Sarah, the principal, had written a very appropriate speech that refers to these as well as referring to the ‘butterflies in our stomachs’ that everyone might be feeling on the first day of a new school.

They were thrilled with their butterflies and the outcome – Thursday 3rd February – they gave my favourite charity (the Monarch Butterfly New Zealand Trust) a generous donation, and were blown away by the event.

“We discovered that they moved much quicker than we expected them to…”

Butterfly release – Titirangi

jacqui — Sun, 24 Jul 2011 02:54:15 +0000

Mr and Mrs Philip Lim released butterflies provided by me at their Titirangi wedding in summer, 2011.

“The butterflies were wonderful and all went as planned.”

Cape Brett article 2

jacqui — Fri, 28 Jan 2011 04:24:13 +0000

Cape Brett article

jacqui — Fri, 28 Jan 2011 04:16:19 +0000

Click on the link below to see the article about Cape Brett.

Betty Boopino – fantastic designer

jacqui — Sun, 24 May 2009 07:56:00 +0000

I’ve been working on educational resources for schools (butterflies) and Emma designed a wonderful ‘frame’ for them. Originally it was going to be a website, but perhaps we’ll launch under the banner of the Monarch Butterfly New Zealand Trust.

Take a look